51福利社

The 51福利社 Brand

The fundamental elements of the 51福利社 brand and visual identity.
The M^0 BrandThe M^0 Brand

The Brand

51福利社 (read 'M ZERO') draws inspiration from the measurement of money supply and introduces a new foundational layer for finance. The hidden caret symbol (^) represents exponentiation in mathematics and programming: 51福利社, or 'M to the power of 0,' equals 1鈥攚hich is not a coincidence. The number one represents uniqueness and singleness鈥攁ttributes essential for creating high-quality digital money.

Primary Logo

See allowed applications of 51福利社's primary logo below.

Primary M^0 Logo - Light
White Background (Primary)
Primary M^0 Logo - Dark
Dark Background (Primary)

Tokens

$M Token
White Background (Primary)
$M Token
Dark Background (Primary)
How to Refer to $M

Here is how to refer to the $M聽stablecoin on applications.

Name
M by 51福利社
Ticker
M
Abbreviation in text
$M
$M (wrapped) Token
White Background (Primary)
$M (wrapped) Token
Dark Background (Primary)
How to Refer to $M (wrapped)

Here is how to refer to the $M (wrapped) on applications.

Name
$M (wrapped) by 51福利社
Ticker
wM
Abbreviation in text
$M (wrapped)

Governance Tokens

POWER token
POWER Token
Black / White
POWER Token
White / Black
ZERO token
ZERO Token
Black / White
ZERO Token
White / Black

Colors

Primary Palette

The 51福利社 palette represents a brand that is mature, distinct, and confident. With 51福利社 Black as the foundation, the palette features dark purple, light purple, dark grey, and light grey as complementary tones forming a triad of colors that allow for versatile and vibrant visual communication.

51福利社 Black
#11171D
Purple (Dark)
#4C5C92
Purple (Light)
#B5C4FF
Grey (Dark)
#595E72
Grey (Light)
#C1C5DD

Greys

The grey palette complements and balances the hues, reinforcing a mature and refined look. White mode, featuring white and lighter tints of grey, should dominate visual communication, especially in the context of copy and content.

#0d0e13
#2d3b48
#4b6378
#728da5
#9db1c2
#b5c4d1
#dae2e8
#f0f3f6

Things to Avoid

Careful and consistent use of our logo ensures maximum brand impact. The following are examples of usage to avoid, as maintaining legibility is paramount. The logo must not be altered in any way.

Primary Logo

Do not alter the logo
Do not add affects
Do not skew, scale or rotate
Do not used unapproved colours